As a rights holder, you`ll find everything you need to know about sales and the sponsorship service The Sponsorship Seeker`s Toolkit 4th Edition. Uh, uh. Not to put it too finely, but how does it differ functionally from an annual contract? If a sponsor can simply say, “Our needs have changed” or “our budget has been reduced” and can reduce the contract, why bother negotiating over several years? Inwies, is this a good thing for a sponsorship applicant? I also see far too many sponsors committing for individual years. On the one hand, I can see how attractive it might be to try a sponsorship for a year to see if it works for the brand. On the other side.